Qualifications

  • PhD in Marketing from IQRA University, Karachi, Pakistan
  • MPhil in Marketing from IQRA University, Karachi, Pakistan
  • MBA in Marketing from IQRA University, Karachi, Pakistan

Area of specialization

  • Marketing

Publications in HEC-Recognized Journals

S. NoTitle of PaperName of JournalNational/ InternationalPublication date
1Enhancing Retail Brand Equity through Consumption Value: The mediating effect of brand experience.  iRASD Journal of Management  National29th march, 2022
2The Nexus Between Employability Skills and Economic Well-Being in the Context of China-Pakistan Economic CorridorPakistan Business ReviewNational8th march, 2023
3Exploring household recycling participation e-wastes management: An application of TPB and NAM modelsInternational Journal of Environment and Waste ManagementInternational3rd January, 2023
4The Impact of Consumption Value and Customer Delight on Retail Brand Equity: The Mediating Effect of Brand ExperienceAbasyn Journal of Social SciencesNational25th January, 2024