| 1 | Predicting sustainable tourism: examining customers’ intention to visit green hotels using an extended norm activation model. | Management of Environmental Quality. | International | July, 2024 |
| 2 | Towards sustainable consumption: Factors influencing energy-efficient appliance adoption in haze-affected environments. | Energy Strategy Reviews | International | March, 2024 |
| 3 | Environmental corporate social responsibility initiatives and green customer citizenship behavior in tourism industry: the mediating roles of green trust, customer-company identification and green corporate image. | Social Responsibility Journal | International | February, 2024 |
| 4 | Exploring relationship between student green engagement and entrepreneurial behaviour: A serial mediation approach. | Global Knowledge, Memory and Communication | International | March, 2024 |
| 5 | The Effect of High Involving Human Resource Practices on Employee Wellbeing and Performance: A Moderating Role of Psychosocial Safety Climate | Pakistan business review | National | January, 2024 |
| 6 | Values and information publicity shape tourists’ intention to visit green hotels: An application of the extended value belief norms theory. | Management of Environmental Quality. | International | Dec, 2023 |
| 7 | Understanding the nexus among big data analytics capabilities, green dynamic capabilities, supply chain agility and green competitive advantage: the moderating effect of supply chain innovativeness. | Journal of Manufacturing Technology Management. | International | Oct, 2023 |
| 8 | Transformational leadership and frontline managers work engagement, innovative work behavior, organizational citizenship behavior, and employee sustainability in the hotel industry in Pakistan | Journal of Human Resources in Hospitality and Tourism | International | Oct, 2023 |
| 9 | Predicting household sign up for solar energy: An empirical study based on the extended theory of planned behavior. | International Journal of Energy Sector Management | International | March, 2023 |
| 10 | The nexus between environmental corporate social responsibility, green intellectual capital and green innovation towards business sustainability: An empirical analysis of chinese automobile manufacturing firms. | International Journal of Environmental Research and Public Health | International | Jan, 2023 |
| 11 | Fostering sustainable businesses: understanding sustainability-driven entrepreneurial intention among university students in Pakistan. | Social Responsibility Journal | International | Nov, 2022 |
| 12 | Can Your Smartphone Make You a Tourist? Mine Does: Understanding the Consumer’s Adoption Mechanism for Mobile Payment System. | Human Behavior and Emerging Technologies | International | Sept, 2022 |
| 13 | Understanding the role of corporate social responsibility and sustainable supply chain management in shaping the consumers’ intention to use sharing platforms. | Frontiers in Psychology | International | Aug, 2022 |
| 14 | Green initiatives and environmental concern foster environmental sustainability: A study based on the use of reusable drink cups | International Journal of Environmental Research and Public Health | International | July, 2022 |
| 15 | Modeling teachers acceptance of learning management system in higher education during COVID‐19 pandemic: A developing country perspective. | Journal of Public Affairs | International | June, 2022 |
| 16 | An empirical evaluation of customers’ adoption of drone food delivery services: An extended Technology Acceptance Model. | Sustainability | International | March, 2022 |
| 17 | What Influences Consumers to Recycle Solid Waste? An Application of the Extended Theory of Planned Behavior in the Kingdom of Saudi Arabia | Sustainability | International | Jan, 2022 |
| 18 | Factors influencing the sustainable consumer behavior concerning the recycling of plastic waste | Environmental Quality Management | International | Oct, 2021 |
| 19 | Promoting environmental sustainability: the influence of knowledge of eco-labels and altruism in the purchase of energy-efficient appliances | Management of Environmental Quality | International | Jul, 2021 |
| 20 | Promoting sustainable ventures among university students in Pakistan: an empirical study based on the theory of planned behavior. | On the Horizon | International | June, 2021 |
| 21 | Serial-Mediation Model to Link Entrepreneurship Education and Green Entrepreneurial Behavior: Application of Resource-Based View and Flow Theory. | International Journal of Environmental Research and Public Health | International | Jan, 2021 |
| 22 | An empirical study of purchase intention of energy-efficient home appliances: the influence of knowledge of eco-labels and psychographic variables | International Journal of Energy Sector Management | International | Oct, 2020 |
| 23 | Promoting environmentally sustainable consumption behavior: an empirical evaluation of purchase intention of energy-efficient appliances | Energy Efficiency | International | Sept, 2020 |
| 24 | Empirical evaluation of the antecedents of energy-efficient home appliances: Application of extended theory of planned behavior | Management of Environmental Quality | International | July, 2020 |
| 25 | Using Extended Model of Theory of Planned Behavior to Predict Purchase Intention of Energy Efficient Home Appliances in Pakistan. | Pacific Business Review International | International | Oct, 2019 |
| 26 | Predicting eco-conscious consumer behavior using theory of planned behavior in Pakistan. | Environmental Science and Pollution Research | International | April, 2019 |
| 27 | Eco labels and eco conscious consumer behavior: the mediating effect of green trust and environmental concern. | Journal of Management Sciences | National | Oct, 2018 |
| 28 | Predictors and outcomes of brand love: An evaluation of customers’ love for neo-luxury brands. | Pakistan Business Review | National | June, 2022 |
| 29 | Estimation of consumers' purchase intention through Electronic Word of Mouth: A partial least square-structural equation modeling approach. | KASBIT Business Journal | National | Oct, 2021 |
