Qualifications

  • Ph.D (Marketing) in Sustainable Consumptions and Consumer Economics from IQRA University, Karachi, Pakistan
  • Six Months PhD Course Work from Yasar University, Izmir, Turkey
  • MPhil (Marketing) from IQRA University, Karachi, Pakistan
  • MBA (Marketing) from IQRA University, Karachi, Pakistan

Area of specialization

  • Marketing

Publications in HEC-Recognized Journals

S. NoTitle of PaperName of JournalNational/ InternationalPublication date
1.Values and information publicity shape tourists’ intention to visit green hotels: An application of the extended value belief norms theory.Management of Environmental Quality.InternationalDec, 2023
2.Understanding the nexus among big data analytics capabilities, green dynamic capabilities, supply chain agility and green competitive advantage: the moderating effect of supply chain innovativeness.Journal of Manufacturing Technology Management.InternationalOct, 2023
3.Transformational leadership and frontline managers work engagement, innovative work behavior, organizational citizenship behavior, and employee sustainability in the hotel industry in PakistanJournal of Human Resources in Hospitality and TourismInternationalOct, 2023
4.Predicting household sign up for solar energy: An empirical study based on the extended theory of planned behavior. International Journal of Energy Sector ManagementInternationalMarch, 2023
5.The nexus between environmental corporate social responsibility, green intellectual capital and green innovation towards business sustainability: An empirical analysis of chinese automobile manufacturing firms. International Journal of Environmental Research and Public HealthInternationalJan, 2023
6.Fostering sustainable businesses: understanding sustainability-driven entrepreneurial intention among university students in Pakistan.Social Responsibility JournalInternationalNov, 2022
7.Can Your Smartphone Make You a Tourist? Mine Does: Understanding the Consumer’s Adoption Mechanism for Mobile Payment System.Human Behavior and Emerging TechnologiesInternationalSept, 2022
8.Understanding the role of corporate social responsibility and sustainable supply chain management in shaping the consumers’ intention to use sharing platforms.Frontiers in PsychologyInternationalAug, 2022
9.Green initiatives and environmental concern foster environmental sustainability: A study based on the use of reusable drink cupsInternational Journal of Environmental Research and Public HealthInternationalJuly, 2022
10.Modeling teachers acceptance of learning management system in higher education during COVID‐19 pandemic: A developing country perspective. Journal of Public AffairsInternationalJune, 2022
11.An empirical evaluation of customers’ adoption of drone food delivery services: An extended Technology Acceptance Model.SustainabilityInternationalMarch, 2022
12.What Influences Consumers to Recycle Solid Waste? An Application of the Extended Theory of Planned Behavior in the Kingdom of Saudi ArabiaSustainabilityInternationalJan, 2022
13.Factors influencing the sustainable consumer behavior concerning the recycling of plastic wasteEnvironmental Quality ManagementInternationalOct, 2021
14.Promoting environmental sustainability: the influence of knowledge of eco-labels and altruism in the purchase of energy-efficient appliancesManagement of Environmental QualityInternationalJul, 2021
15Promoting sustainable ventures among university students in Pakistan: an empirical study based on the theory of planned behavior.On the HorizonInternationalJune, 2021
16.Serial-Mediation Model to Link Entrepreneurship Education and Green Entrepreneurial Behavior: Application of Resource-Based View and Flow Theory.International Journal of Environmental Research and Public HealthInternationalJan, 2021
17.An empirical study of purchase intention of energy-efficient home appliances: the influence of knowledge of eco-labels and psychographic variablesInternational Journal of Energy Sector ManagementInternationalOct, 2020
18.Promoting environmentally sustainable consumption behavior: an empirical evaluation of purchase intention of energy-efficient appliancesEnergy EfficiencyInternationalSept, 2020
19.Empirical evaluation of the antecedents of energy-efficient home appliances: Application of extended theory of planned behaviorManagement of Environmental QualityInternationalJuly, 2020
20.Using Extended Model of Theory of Planned Behavior to Predict Purchase Intention of Energy Efficient Home Appliances in Pakistan.Pacific Business Review InternationalInternationalOct, 2019
21.Predicting eco-conscious consumer behavior using theory of planned behavior in Pakistan.Environmental Science and Pollution ResearchInternationalApril, 2019
22.Eco labels and eco conscious consumer behavior: the mediating effect of green trust and environmental concern. Journal of Management SciencesNationalOct, 2018
  23.Predictors and outcomes of brand love: An evaluation of customers’ love for neo-luxury brands. Pakistan Business ReviewNationalJune, 2022
24.Estimation of consumers' purchase intention through Electronic Word of Mouth: A partial least square-structural equation modeling approach. KASBIT Business JournalNationalOct, 2021

Conference Papers Presented

S. NoTitle of PaperTitle of Conference & venueNational/ InternationalOrganized/Hosted ByDate
 Impact of Eco labels on consumers’ loyalty and perception.International Conference on Innovation and Emerging trends in Business Management (ICIEBM 2016)InternationalIQRA UNIVERSITY KARACHI PAKISTAN2016
 Price Fairness Perception and Airline Customers’ Behavioral Intention in PakistanInternational Conference on Innovation and Emerging trends in Business Management (ICIEBM 2016)InternationalIQRA UNIVERSITY KARACHI PAKISTAN2016
 Impact of Eco labels on consumers’ loyalty and perception.International Conference on Management and Social Science the theme of the conference was Global Challenges in Society, Business & Management  NationalInstitute of Business and Technology, Karachi2015
 Consumers’ perception about brand equity of carbonated drinks in KarachiInternational Conference on Emerging Issues in Management and Economics (ICEIME 2013)  InternationalBUITEMS, QUETTA2013